The $200 Filter Change vs. The $15K Replacement: How to Spot the Difference in 30 Seconds
You get two leads Monday morning:
Which one do you call first?
With a standard contact form, you can't tell. They both look identical.
That's how high-value jobs slip through while your techs chase low-value calls.
Lead scoring changes that. It helps you see which leads are worth your time - before you even pick up the phone.
The 4 Indicators of Lead Value
New systems usually mean small fixes. Older systems often signal replacements.
If someone says, "It came with the house 20 years ago," that's a strong replacement cue.
"Pretty new" or "Just a few years old"
"Really old" or "Came with the house 20 years ago"
"Just a tune-up" or "making a noise" are low-value phrases.
"Not cooling," "won't turn on," or "completely stopped working" often point to major issues.
"Routine maintenance" or "Making a noise"
"Not cooling" or "Completely stopped working"
When someone says "sometime this month," it's likely price shopping.
When they say "need it today" or "ASAP," that's a ready-to-buy signal.
"No rush" or "Sometime this month"
"Need it today" or "ASAP"
Recently serviced systems typically need small, predictable work.
Neglected systems - "can't remember the last time" - tend to have bigger problems and higher repair or replacement value.
"Serviced annually" or "Just had it checked"
"Can't remember the last time" or "Never serviced"
See How Lead Scoring Spots the Difference
Watch how four simple indicators reveal which leads are worth calling first
How It Changes Your Morning
Every lead looks the same. You might spend your first hour on a $200 tune-up while a $15K replacement books with someone else.
You spot the high-value opportunities in seconds - and start your day with the calls that actually move the needle.
The Time It Takes
Seconds to identify a high-value lead with the right information
The Bottom Line
You can't tell a $200 job from a $15K one just by reading "AC not working."
But you can when you look for four key signals:
Quick Reference: The 4 Indicators
- System Age
- Problem Description
- Urgency
- Maintenance History
Four quick indicators. Thirty seconds. One smarter decision.
That's the difference between guessing and growing.
Ready to Spot High-Value Leads in 30 Seconds?
Current discounts are available, but they won't last. Stop guessing which leads are worth your time.
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